A profile of Europe’s most established baby fair
History
Launched in 2001 as Europe’s first large-scale baby fair, BabyExpo has grown into Austria’s leading public exhibition for young families
Positioning
With over 3,000 m² of net exhibition space, BabyExpo ranks among the largest public baby fairs in Europe and is also a well-established international industry meeting point
In 2017, a second BabyExpo was successfully introduced at Arena Nova in Wiener Neustadt, attracting around 8,000 visitors in its second year
Venues
Wiener Stadthalle, Hall D (main hall + foyers) – 8,000 m² event space
Arena Nova Wiener Neustadt (Halls 1 & 3) – 4,000 m² event space
Event Profile
Public information and sales exhibition featuring product presentations and brand showcases by manufacturers and retailers, as well as information stands from public institutions
A comprehensive supporting programme for the whole family, including live stage events
The strong presence of manufacturers and leading retailers also provides valuable opportunities for industry networking and exchange
Visitors
Vienna: 8,000 – 12,000
Wiener Neustadt: 6,000 – 8,000
Target Audience
Families, expectant parents and their extended environment, as well as manufacturers, wholesalers, sales representatives and service providers within the industry
Audience Profile
Core age group 20–40, with strong purchasing power and a high willingness to invest
Future-oriented, quality-conscious and long-term focused
Due to changing life circumstances, visitors represent a highly relevant group of potential new customers with strong brand loyalty
Increasingly selective when it comes to product quality and pricing
Exhibitors
Manufacturers, retailers, direct sellers, service providers, as well as public and private information providers
Products & Information
The exhibition focuses on all aspects of baby-related products and services, while also addressing the broader needs of parents and families
As life circumstances change, visitors are actively reshaping many areas of their lives – including housing, mobility, shopping, leisure and health
This creates both immediate demand for products and services as well as long-term planning needs across all areas of life
Promotion
» 4,000 posters and 150,000 flyers/vouchers
» Strong and interactive presence on social media (Facebook & Instagram)
» Partnerships with leading media outlets
» Collaborations with influencers
» Regular coverage in print media, radio and TV
» Direct mailings (posters & flyers) to doctors and pharmacies for further distribution
» Ticketing partnership with Österreich Ticket
» Direct promotion via relevant institutions
» Cooperative marketing campaigns with media, companies and institutions (e.g. voucher promotions)
» Online promotion across relevant platforms
» Word-of-mouth and online sharing